EllaWeyersPortfolio

Woolies Staples

Re-Branding, Packaging, Publication

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Considerations

01

Brand consistency: Clear guidelines, prominent logo, and a defined colour system that align with Woolworths’ palette for instant shelf recognition and shopper confidence.

02

Shelf impact: Bold forms, strong hierarchy, and a unified architecture to stand out among competitors and attract new shoppers—echoed in the recipe book to reinforce use and value.

Recipe Link

Explore

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Woolies Staples

Re-Branding, Packaging, Publication

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Considerations

01
Brand consistency: Clear guidelines, prominent logo, and a defined colour system that align with Woolworths’ palette for instant shelf recognition and shopper confidence.
02
Shelf impact: Bold forms, strong hierarchy, and a unified architecture to stand out among competitors and attract new shoppers—echoed in the recipe book to reinforce use and value.

Recipe Link

Explore

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Woolies Staples

Re-Branding, Packaging, Publication

My capstone project reimagines Woolworths’ Essentials as Woolies Staples, a cohesive, proud, everyday range that feels high-quality yet affordable. I rebuilt the brand system (name, logo, colour palette, packaging architecture) to strengthen recognition and shift perception from “cheap” to “smart value.”

The range is paired with a point-of-sale recipe book that demonstrates how quick, inexpensive, at-home meals can be made using these staple items, turning the aisle purchase into practical inspiration.

Recipe Link

Here

Considerations

01
Brand consistency: Clear guidelines, prominent logo, and a defined colour system that align with Woolworths’ palette for instant shelf recognition and shopper confidence.
02
Shelf impact: Bold forms, strong hierarchy, and a unified architecture to stand out among competitors and attract new shoppers—echoed in the recipe book to reinforce use and value.