Boys Will Be Boys
Campaign Poster
This campaign brings people together by challenging misinformation and the casual excuses that normalise toxic behaviours, often framed as “innocent” in childhood but capable of escalating into real harm. The tone is playful and inclusive: we’re not blaming, we’re inviting reflection. Aimed at young boys and girls, and their parents, the work reframes phrases like “boys will be boys,” highlighting how words shape actions and consequences. The colour palette intentionally blends traditionally “feminine” and “masculine” tones to dissolve stigma and signal unity.
Considerations
01
I start with the audience. For the perfume ad, that means people who value quiet luxury, refined florals, balanced colour, and a clean composition that feels premium without being overdone. The product remains the hero, the logo is clear and recognisable, and the styling hints at the scent profile, a simple, elegant scene that makes you pause and want to try it.
02
Bringing the same values from my graphic design practice, clarity, craft, and restraint, into photography and art direction, creating work that’s just as visually engaging in a new medium. This project also expands my skill set, showing potential employers my range across photography, art direction, and the thinking that happens behind the camera.
Boys Will Be Better
Campaign Poster
This campaign brings people together by challenging misinformation and the casual excuses that normalise toxic behaviours, often framed as “innocent” in childhood but capable of escalating into real harm. The tone is playful and inclusive: we’re not blaming, we’re inviting reflection. Aimed at young boys and girls, and their parents, the work reframes phrases like “boys will be boys,” highlighting how words shape actions and consequences. The colour palette intentionally blends traditionally “feminine” and “masculine” tones to dissolve stigma and signal unity.
Considerations
01
I start with the audience. For the perfume ad, that means people who value quiet luxury, refined florals, balanced colour, and a clean composition that feels premium without being overdone. The product remains the hero, the logo is clear and recognisable, and the styling hints at the scent profile, a simple, elegant scene that makes you pause and want to try it.
02
Bringing the same values from my graphic design practice, clarity, craft, and restraint, into photography and art direction, creating work that’s just as visually engaging in a new medium. This project also expands my skill set, showing potential employers my range across photography, art direction, and the thinking that happens behind the camera.
Boys Will Be Better
Campaign Poster
This campaign brings people together by challenging misinformation and the casual excuses that normalise toxic behaviours, often framed as “innocent” in childhood but capable of escalating into real harm. The tone is playful and inclusive: we’re not blaming, we’re inviting reflection. Aimed at young boys and girls, and their parents, the work reframes phrases like “boys will be boys,” highlighting how words shape actions and consequences. The colour palette intentionally blends traditionally “feminine” and “masculine” tones to dissolve stigma and signal unity.
Considerations
01
Address harmful norms without shaming boys or men; invite curiosity and reflection about the weight of words. As well as keep the message accessible for kids and parents; pair simple language with approachable visuals.
02
Use a blended colour palette to break gendered associations and communicate unity, and centre consequences and empathy: show how small phrases can shape attitudes over time.